CHAIRMAN’S STATEMENT
Key Achievements in 2024
Summarize below the key achievements for the year 2024, which made it an outstanding accomplishment for the group:
- Empowering Credit Wellness – The Sanad Card
In line with our commitment to ethical and customer-focused financial solutions, Finance House has introduced Sanad – a transformative credit card designed exclusively for UAE nationals, with the lowest interest rate in the country at just 1.25% per month. Sanad isn’t just a product – it’s a promise. It enables users to save up to 70% on interest, reduce monthly payments by up to 30%, and move toward long-term financial wellness.
It reflects our core belief: that financial solutions must serve the people, not the other way around.
- Backing the Markets We Believe In
Finance House, alongside Finance House Securities, committed to inject AED 300 million into the Abu Dhabi capital market. This strategic move aims to enhance market liquidity, support investor opportunities, reflects our dedication to responsible investing, while strengthening the UAE’s financial ecosystem.
- Opening the World of Investing — investnation
With investnation, our digital-first investment platform under FH Capital, we’re democratizing access to wealth creation. Users can start investing with as little as AED 500, earn up to 7% annually, and withdraw anytime – no lock-ins, no hidden fees. It’s investing made simple, transparent, and empowering – especially for a new generation of savers and wealth builders.
- Redefining Credit Card Consolidation – The Forsa Card
Finance House continues to redefine credit card solutions for UAE nationals. With Forsa, we’ve introduced a smarter way to manage credit. UAE nationals can now consolidate up to AED 150,000 of their credit card debt into one low-interest card, at just 1.25% per month. Customers can save up to 70% savings on interest, easier repayments, and a clearer path to financial freedom. Forsa is more than a card – it’s a financial reset button to help UAE nationals take control of their credit and achieve greater financial peace of mind.
- Gold Loan – Fast, Reliable, Innovative
Finance House continuously stands out as a key market player in the UAE when it comes to providing instant loan against gold. With its trusted Gold Loan offering, Finance House has set a benchmark for speed, convenience, and reliability in the financial sector. Customers benefit from a swift approval process, competitive rates, and the assurance of dealing with a well-established financial institution. It’s a perfect example of how we combine tradition with technology to serve real-world needs.